Last week we celebrated Les 5 du Vin’s second anniversary at its birthplace: the Salon des Vins de Loire in Angers.
Now we are two
Our cooperative blog was conceived at lunchtime in the Salon’s press room over a bottle of Bourgueil Rosé from Pierre-Jacques Druet
on Tuesday 2nd February 2010. There followed a remarkably short gestation period of just five days before Les 5 du Vin was launched on the world. This may be a record as even
the mosquito takes 10-21 days from gestation to birth. Three mammals – the Virginian opossum (Didelphis
marsupialis); the rare water opossum, or yapok (Chironectes minimus), of central and northern South America; and the eastern
native cat (Dasyurus viverrinus) of Australia – only require between 12-13 days. (See:
http://www.enotes.com/science/q-and-a/which-mammal-has-shortest-gestation-period-which-286221).
Our midwife: Pierre-Jacques Druet (Bourgueil)
The initial Les 5 included Jacques Berthomeau but he vacated his Monday slot to be replaced by David Cobbold about a year ago. I guess inevitably it has taken a while to really establish Les 5 du Vin. We didn’t pass 50,000 visits until May 2011. However, our readership has expanded considerably over the last few months, particularly since October 2011, and we are now just short of hitting the 100,000 mark.
During our birthday party at the Salon, kindly organized by Clair de Lune, a young student, who is just starting a blog on Muscadet, asked me for tips on successful blogging and how to build an audience. Although I certainly don’t claim to have all the answers, I was able to offer some pointers.
Make sure you post regularly. It doesn’t matter whether you decide you want to post every day, or every three days, once every ten days etc. Whatever your preferred frequency, keep to it. Don’t be an erratic and sporadic poster.
Have something interesting and different to say – I include photos and videos here. Choosing to specialise rather than a general blog helps, so opting to blog about Muscadet assists in setting you apart from the hundreds, if not thousands of blogs out there. Specialising inevitably reduces your potential audience but should secure a more faithful and regular readership and audience numbers, although important, are not everything.
While Les 5 du Vin du Vin doesn’t specialise, though the focus so far does have a decided Gallic flavour, our blog does have a point of difference by being a cooperative with each of Les 5 having our own day of the week (or in the case of Michel – two!) to post. It helps that we have developed our own espirit and that we get on well together – enjoying each other's company when we are able to meet up.
80% des 5 du Vin
Some further suggestions: make a point where possible to reply to comments on your blog. Use social media to promote your blog: announcements on twitter, Facebook, Google+ etc. can help to spread the word and your message. It also helps to have someone check your blog for typos and infelicities.
Finally it can help if the world’s most influential wine critic decides to demonise you – ‘This Blogger’. However, the chances of becoming ‘Ce blogueur’ with a blog dedicated to Muscadet in all its forms are probably remote!
Further to our teatime celebration we four (Michel was unable to make Angers this year and was sadly missed) went to Le Tire Bouchon on the Place de la Visitation to discuss a few items of business.
de Neuville, Crémant de Loire
A bottle of Crémant de Loire assisted our discussions that included details of our forthcoming visit to Bourgueil and Saint-Nicolas-de-Bourgueil in mid-June. David, our chef de voyage, will be announcing details later on the blog. Hervé has already announced our other big decision: to have a series of guest writers for the Saturday slot.
We are delighted that Franco Ziliani (Vino al
Vino), alias Il blogger, will be our first guest next weekend. Franco will be followed by Lincoln Siliakus (Vinosolex), a motorized Australian living in the Vaucluse and then
by Alexandre Truffer (Romanduvin) from Switzerland’s Vaud.
Gérard Pelletier, Le Relais, Angers
Then on to Le Relais, Angers' long established quality restaurant, run by Gérard Pelletier (front of house) and Christophe Noël, banging the pots and pans.
Here we were joined by our guests – Johan de Groef (http://ivv-vl.skynetblogs.be/) and Chris Kissack (The Wine Doctor) – for our fine celebratory dinner inspired by moderation.
Un Bière
2011 Zwanze – blend of beer and Pineau d'Aunis from les Vins Contés and brewed in Brussels by Brasserie Cantillon.
Les Vins:
2004 Muscadet Sèvre-et-Maine, Bruno Cormerais in cru communal style
2008 Le Feuillé d'Or, Anjou, Catherine and Philippe Delesvaux
2009 Côtes de Toul, La Chaponière (Pinot Noir)
1980 Châteauneuf-du-Pape, Château de Beaucastel
2005 Les Rayelles, Coteaux du Layon Rochefort, Château Pierre-Bise
Soirée inspired and overseen by Moderation
Two
year olds love hamburgers, especially if they are made with foie gras!
Jim
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